Monday, February 18, 2013

Rentention, not Recruitment

Is Scientology out of the numbers game and now only looking to keep its shrinking donor base on the hook and paying up? This Ad Age article contains an interesting admission by a former high-level member--that has (no pun intended) 'clear' parallels to SYDA:

"Former Scientology church member Jefferson Hawkins, who once ran marketing for the organization and is best known for his 1980s TV ad that featured an exploding volcano, said the church's strategy when it comes to TV advertising is mostly reactive. "Their solution when negative stuff happens is to get high-profile ads out there..."

 Mr. Hawkins, who has been a regular critic of the church since he left in 2005, believes the (recent Super Bowl) ads are vanity TV buys aimed more at retention than recruitment:

'From my experience, they don't have a real interest in getting new members," he said. "It costs money to train new members. There's no immediate profit. They are more interested in keeping current members and encouraging them to donate.'"



17 comments:

Anonymous said...

"Sure, some may doubt you. Let em. The one thing that's true is what's true for you."

Scientology: Your experience is all that matters.

Anonymous said...

SY corollary: "That hasn't been MY experience."

Anonymous said...

What else does one have to go on other than one's own experience of anything in this world we're all in. I have never been in scientology so cant speak about it...and anon 8:21 care to share YOUR experience? I bet it has been very interesting, mine have.

Anonymous said...

I can share my experience.
But not at the moment. Family issues and work issues are both keeping me far too busy to type anything more than a few words at a time.

Perhaps in a couple of weeks, assuming things on my end calm down.

Sorry to have my response to your challenge fall flat with an audible hisssssssss like a tire going flat.

I just don't have the time for long experience shares, or for debate.

Anonymous said...

If enough other people have experience that is negative and differs from yours, why would you not begin questioning the validity of your own experience?

Is is satisfaction, or denial?

Anonymous said...

Well...Curiosity killed the cat, BUT satisfaction brought him back...I guess my question would be what constitutes enough people... and I agree one would or should question the validity of ones experiences as compared to others and decide for ones own self.. Denial takes time on some issues though for myself...didnt take toooo long to get over Santa Claus though as a six year old I spent a bit of quiet contemplation in sadness when I realized he didn't exist....Thanks

Anonymous said...

Anon 10:04

Personal experience that has been manipulated and secretly controlled by others is a very poor standard by which to judge the world.

Anonymous said...

The sickest thing to me is that the What is your experience? question was pushed back onto anyone who asked about Muktanada's "alleged" abuse of under age girls. As if the fact that you yourself weren't raped cancelled out his crimes.

Anonymous said...

Or Malti's attempted coverups.

Anonymous said...

When does anyone suppose Malti got her first taste of disenchantment?

SeekHer said...

Anon 10:28

That's an excellent question, and one that never occurred to me before. Would love to hear people's guesses!

Anonymous said...

http:// www.youtube.com/watch?v=qLnt-d1eYGM

Check out this video. It starts at 0:30 to 0:43.
gm's body language speaks volumes as they announce the brother as Muktandana's successor. I bet things started changing after that.

Anonymous said...

Sometime after her parents dropped her off in Ganeshpuri and before the first time she went on tour with Muk.

Anonymous said...

Anon 2;16

Interesting, I can only see her react at the very end, around :43 and her movement seems ambiguous to me. What is it that you detect?

Anonymous said...

I detect from the video that she had no clue about the appointment and it was a big shock. She was conflicted, not happy.

Anonymous said...

One thing that was funny about the "your own experience" thing was that it only applied to your good experiences. If you had an experience of being treated rudely by a seva supervisor, that wasn't "an experience," it was just something that you needed to learn from. If you suddenly felt doubt that the guru was realized, that wasn't "an experience," that was wrong understanding. "An experience" was always something special reinforcing the specialness of the path and the guru.

Anonymous said...

"If you had an experience of being treated rudely by a seva supervisor, that wasn't "an experience," it was just something that you needed to learn from."

Incorrect. It meant the seva supervisor was a broken, wounded person lashing out at you.
"It was something you had to learn from" is parrot-like repetition of SY brainwashing.

"If you suddenly felt doubt that the guru was realized, that wasn't "an experience," that was wrong understanding."

Actually, it was RIGHT understanding and clear indication that one's intuition, critical thinking, and one's conscience were still functioning as our creator designed. Having that doubt would call for congratulations that one had managed to break through the SY cult programming and that one's brain and mind and "higher spiritual sensitivity" were still operating normally, and thus not all was lost.